M&M's video recipes

Client: Mars Italia
Agency: We Are Social Italia
Year: 2018

The M&M’s project was created to be shared on the brand’s social media channels like Instagram, Facebook and YouTube.

M&M’s required a concept that would fully capture and highlight its upbeat style. To achieve this, we applied a mixture of multicoloured patterns and creative gimmicks at every step of the creative process: from the creative direction, to the preparation, cooking, production and shooting of m&m’s-based video recipes.