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Parlapiano - Rebranding

Client: Parlapiano Fruit
Agency: Alkemy
Year: 2021

Parlapiano Fruit, a historic family-run Sicilian fruit and vegetable company that distributes its products throughout the country, present on the market for four generations, entrusts Alkemy and Table Studio with the redesign of the logo and the definition of the new visual identity and product packaging.

A combination of past and present that transcends time: this is precisely the direction the direction taken by Alkemy, which together with Table Studio has conceived and designed a visual system that updates the look and feel of the brand and communicates all products in an effective, consistent and impactful way.

Our intention was to enhance historical and rare varieties through the focus of a brand that gives all people the opportunity to discover the unique territorial characteristics of the land of Sicily. We needed to make the brand more modern and current, defining a "future proof" positioning, therefore able to support the growth of the company with a contemporary cut but far from clichés.

A chromatic palette of bright and contrasting colors strengthens the bond with the territory also thanks to the use of the historical symbol of the Trinacria, reinterpreted through the inclusion of an orange, a representative element of the Parlapiano’s world.

The new visual identity designed by Alkemy and Table Studio consistently declines on all Parlapiano’s references: Orange of Ribera D.O.P., Sicilian Orange BIO, Pear Coscia di Ribera and Peach Bivona IGP.